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Branding: is bullshit book cover

The Book

Branding: is bullshit

A no-nonsense look at what brand strategy actually needs to do

Most brand advice is recycled LinkedIn wisdom or expensive agency fluff. This book strips it down to what actually works — clear positioning, honest messaging, and the discipline to say no to the tactics that just look good in a deck.

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Most brand advice is either recycled LinkedIn wisdom or expensive agency fluff. Branding: is bullshit is neither.

Ryan Gooding spent years building brands from the inside — and watching most of what passes for “branding” fail to move the needle. This book strips the topic down to what actually works: clear positioning, honest messaging, and the discipline to say no to the tactics that just look good in a deck.

Whether you’re building a personal brand or running a marketing team, this is the book to read before you write another brand strategy document.

Get the book

Buy Branding: is bullshit on Amazon Australia — available in Kindle, paperback and hardcover.

Buy Branding: is bullshit on Amazon US

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