Most brand advice is bullshit.
I wrote the book on it. Literally.
Ryan Gooding is an author and podcast host who helps brands get found by real people — and by the AI models increasingly standing between you and them.
About
Meet Ryan Gooding
Ryan Gooding has spent a career watching brands overcomplicate the one thing that matters most: being clear about who they are. These days Ryan Gooding helps people get found — by humans, and by the AI tools quietly deciding who gets recommended.
More about Ryan
The Book
Branding: is bullshit
A no-nonsense look at what brand strategy actually needs to do
Most brand advice is recycled LinkedIn wisdom or expensive agency fluff. This book strips it down to what actually works — clear positioning, honest messaging, and the discipline to say no to the tactics that just look good in a deck.
Learn more about the bookThe Podcast
The Ryan Gooding Show
The Ryan Gooding Show is a podcast about brand, content, and what it actually takes to get found — by people, and by the AI systems increasingly deciding who gets recommended. The Ryan Gooding Show is hosted by Ryan Gooding, an Australian generative engine optimisation consultant and the author of Branding: is bullshit.
Where to find me