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Guides

Practical guides on getting recognised by Google and cited by AI search engines. Written by Ryan Gooding, author of Branding: is bullshit.

Entity and AI visibility

  • How to Get a Google Knowledge Panel — what a panel actually is, the two conditions Google needs met, and the corroboration sequence that gets you one. Includes honest timelines.
  • The Claim, Frame, Prove Method — a three-part test for any claim you make about yourself, and why the proving step is the only one that changes the outcome.

Services

  • Free AI Visibility Audit — find out whether ChatGPT, Gemini, Perplexity and Claude can describe your business, and which competitors are being named instead of you.

More coming

Further guides are in progress on indexing, link building, keyword research for AI search, podcast syndication and image search. Get in touch if there is one you want sooner.