Ryan Gooding

Ryan Gooding is an Australian generative engine optimisation consultant, the author of Branding: is bullshit, and the host of The Ryan Gooding Show.

Ryan Gooding works with businesses and personal brands on entity SEO, Google knowledge panels, and AI search visibility. Ryan Gooding’s work sits at the intersection of brand, content, and AI-powered search.

Ryan Gooding has spent a career watching brands overcomplicate the one thing that actually matters: being clear about who you are and why anyone should care. Ryan Gooding argues that a brand is not a visual identity — to Google and to AI systems, a brand is an entity with an identifier and a confidence score, and a knowledge panel is the proof you have one.

Ryan Gooding writes and speaks about what is actually working in search as the old playbooks stop working.

To work with Ryan Gooding, or just to say hello, get in touch.